India's first design thinking academy

Design is not a subject.
It is a way of seeing.

Dezign Habitat helps students from Class 9–12 think like real designers while preparing for NID, NIFT, UCEED and India's top design entrance exams.

A student sketching at a desk during an online design class
Observe
what others miss
Sketch to think
not to decorate
Founder's experience
LGSamsungEYTata 1mg
A quiet manifesto

Two very different intentions.

Most institutes

Most coaching institutes teach students how to answer questions.

Dezign Habitat

We teach students how to ask better questions.

Most institutes

Most institutes teach sketching.

Dezign Habitat

We teach observation before sketching.

Most institutes

Most institutes prepare students for one exam.

Dezign Habitat

We prepare students for a lifetime of creative thinking.

Because the future will not belong to students who can copy. It will belong to students who can notice, imagine, connect, and create.

A designer does not see more than others.
A designer simply notices what others miss.

The uncomfortable truth

The design coaching problem nobody talks about.

01

Students learn patterns, not thinking.

They memorize formats, but struggle when questions change.

02

Sketching becomes decoration.

They draw beautifully, but cannot communicate ideas clearly.

03

Creativity is treated like talent.

But creativity can be trained through observation, play, reflection, and practice.

04

Exams change. Mindsets don't.

A student prepared only for last year's paper may struggle with tomorrow's problem.

Dezign Habitat is built to solve this.

Our difference

Not coaching. Creative transformation.

Typical coaching
Exam-first
Thinking-first
Typical coaching
Standard assignments
Real-world missions
Typical coaching
Copy-based practice
Observation-led creativity
Typical coaching
Marks and ranks
Designer Passport growth system
Typical coaching
Sketching as skill
Sketching as communication
Typical coaching
One-way teaching
Critique-based learning
Typical coaching
Mock-test pressure
Confidence through practice

Students crack exams because they become better thinkers.

Our proprietary framework

Introducing Designer OS™

A learning system that trains students to think, observe, imagine, make, and present like designers. Every class, mission and critique maps back to this system.

DesignerOS™ObserveQuestionEmpathizeImagineVisualizeMakeReflectPresent
01
Observe
Notice what others miss
02
Question
Ask sharper, deeper questions
03
Empathize
Understand people and behavior
04
Imagine
Generate original ideas
05
Visualize
Communicate through sketching and storytelling
06
Make
Prototype, model, test and improve
07
Reflect
Learn from critique and feedback
08
Present
Explain ideas with clarity and confidence
Who this is for

For students who are more than marksheets.

01

Class 9–10 Explorers

For students who are curious about design and want to build creative confidence early.

02

Class 11–12 Aspirants

For students preparing seriously for NID, NIFT and UCEED.

03

Parents Seeking Direction

For parents who know their child is creative but need a structured path.

04

Students Who Don't Fit the Usual Box

For young minds who love drawing, making, observing, stories, products, fashion, spaces, apps, animation, culture or problem-solving.

Exams we prepare for

Entrance preparation, but with a deeper foundation.

NID

Creativity, observation, problem-solving, visual thinking, studio test, portfolio and interview.

NIFT

Fashion awareness, visual communication, creative ability, situation test, material thinking, storytelling and presentation.

UCEED

Analytical thinking, visualization, design aptitude, spatial reasoning, observation, problem-solving and communication.

We do not promise fake ranks or shortcuts. We build capability, confidence and exam readiness through structured practice.

A 12-month journey

From curious student to future designer.

Month 1
Become an Observer

Notice objects, people, spaces, behavior and patterns.

Month 2
Become Curious

Ask better questions. Explore problems deeply.

Month 3
Understand People

Empathy, interviews and human behavior.

Month 4
Tell Stories

Visual storytelling, sequencing and communication.

Month 5
Think Visually

Drawing as a thinking tool.

Month 6
Generate Ideas

Creativity methods, brainstorming, lateral thinking.

Month 7
Sketch with Purpose

Exam-relevant sketching, ideation and clarity.

Month 8
Make and Prototype

Materials, models, situation-test thinking.

Month 9
Think in Systems

Products, services, users and contexts.

Month 10
Solve Design Problems

Real briefs and entrance-style challenges.

Month 11
Build Portfolio and Voice

Personal projects, narratives, interview confidence.

Month 12
Become Exam Ready

Mock tests, studio test preparation, final refinement.

The exam is not the journey.
The designer is.

Signature learning tools

Learning experiences students will remember.

Signature IP · 01

The Observation Journal™

A daily habit where students document objects, people, places, problems, patterns and stories.

Signature IP · 02

The Designer Passport™

A growth record with badges — Observer, Storyteller, Researcher, Maker, Systems Thinker, Presenter.

Signature IP · 03

The Curiosity Box™

A physical starter kit: sketchbook, sticky notes, pens, material swatches, observation cards, challenge cards, tracing sheets, mystery objects.

Signature IP · 04

100 Design Missions™

Short creative missions that train observation, imagination, drawing, empathy and problem-solving.

Signature IP · 05

Design Expeditions™

Assignments where students observe kitchens, markets, metro stations, bus stops, cafés, parks, and everyday Indian life.

Signature IP · 06

Reverse Design™

Students deconstruct everyday products, apps, services and spaces to understand why they work.

100 Design Missions™

Homework becomes missions.

Mission 01

Observe your kitchen for 30 minutes. Find 10 design problems.

Mission 02

Interview your grandmother about one object she has used for 20 years.

Mission 03

Photograph 20 handles in your home and compare how they work.

Mission 04

Spend 30 minutes at a bus stop. Sketch waiting behavior.

Mission 05

Redesign your school bag for monsoon.

Mission 06

Count all circles in your neighborhood.

Mission 07

Draw your breakfast without looking at the paper.

Mission 08

Create a product for someone who has only one hand free.

Mission 09

Redesign a medicine box for your grandfather.

Mission 10

Observe how people stand in a queue and improve the experience.

Design begins when students start noticing their own world.

Live online. Structured. Personal.

Every class is a 90-minute studio.

15 min
Inspiration

A story, film clip, design example or founder insight.

20 min
Concept

A simple design principle explained clearly.

20 min
Exercise

Students try the idea live.

20 min
Critique

Students receive feedback and learn from each other.

15 min
Reflection

Students document what they noticed, learned and will improve.

Live online sessions, recorded lessons, weekly assignments, critique sessions, community feedback and portfolio tracking.

Programs

Choose your path.

01

Foundation Program

Class 9–106–12 months

Creativity, observation, visual thinking, design awareness and early portfolio habits.

See the curriculum →
02

Entrance Mastery Program

Class 11–126–12 months

NID, NIFT, UCEED preparation with the Designer OS™ foundation.

See the curriculum →
03

Crash + Studio Test

Serious aspirants close to exams8–12 weeks

Mock tests, situation test, portfolio refinement, interview and final exam strategy.

See the curriculum →

Batch size is intentionally small. The first cohort is limited to maintain quality.

For parents

Your child is not confused. They may be creative.

Many creative students are misunderstood because they do not always follow traditional academic patterns. They question, imagine, draw, build, observe, feel deeply and connect ideas differently. Dezign Habitat gives that creativity structure, discipline and direction.

Book a Parent Orientation Call
  • Clear pathway for design careers
  • Structured preparation for NID, NIFT, UCEED
  • Regular progress reviews
  • Portfolio development
  • Confidence building
  • Creative discipline
  • Communication skills
  • Exposure to real design careers
  • Safer alternative to random YouTube learning
  • Mentorship from real design professionals
For students

This is where your weird ideas become your strength.

If you notice things others ignore, ask too many questions, love sketching, making, stories, fashion, products, apps, interiors, films, games, culture or people — you may already be thinking like a designer. We help you shape that instinct into skill.

Take the Design Mindset Test
An Indian street market — the everyday classroom of a designer
Everyday India is your studio.
For mentors

Help build India's next creative generation.

We are looking for teachers, designers, artists, NID/NIFT/IIT alumni, creative professionals and thoughtful educators who do not want to simply teach chapters, but shape young minds.

  • Creativity can be trained
  • Feedback matters more than marks
  • Students need confidence, not fear
  • Real-world observation is more powerful than rote practice
  • Design education must go beyond entrance exams
Apply to Become a Mentor

Mentors receive teaching frameworks, class guides, activity libraries, critique rubrics and access to Designer OS™ methodology.

Founder in silhouette in front of a wall of sketches
20 years of design. One academy.
The founder

Built by a designer.
Not by a coaching business.

Dezign Habitat is founded by Avnish Priya Gautam, an NID alumnus with 20 years of experience across industrial design, UX, product design, design leadership, business strategy, user research, design thinking, brand systems and innovation.

Over two decades, the founder has worked with LG, Samsung, EY and Tata 1mg — leading design teams, building design systems, conducting user research, facilitating workshops, mentoring designers and solving real-world business problems through design.

Read the Founder's Note →
A letter

Dear future designer,

When I was preparing for design, I wish someone had told me that design is not just drawing.

Design is noticing how people sit, wait, buy, cook, travel, complain, repair, remember and dream.

Design is not decoration. It is empathy, clarity and imagination.

After 20 years in the industry, I have realized that the best designers are not always the best artists. They are the best observers.

Dezign Habitat is my attempt to help young students build that power early. Not just to crack NID, NIFT or UCEED. But to become original thinkers.

— Avnish Priya Gautam
Founder, Dezign Habitat
Curriculum

Built around capability, not chapters.

01Observation and Awareness
02Curiosity and Questioning
03Human Behavior and Empathy
04Visual Thinking
05Sketching for Communication
06Form, Shape and Space
07Color, Composition and Layout
08Product Thinking
09Fashion and Material Thinking
10Storytelling and Narrative
11Problem Solving
12Design Thinking
13Systems Thinking
14Model Making and Prototyping
15Portfolio Building
16Studio Test Preparation
17Mock Tests and Reviews
18Interview and Presentation
Assessment

We don't only measure marks. We measure growth.

Observation depthOriginality of ideasClarity of communicationSketching improvementProblem understandingEmpathyPresentation confidenceMaterial explorationReflection qualityExam readiness

Students receive structured feedback through rubrics, critique sessions, mentor comments and portfolio reviews.

AI for young designers

AI will not replace designers. But designers who use AI wisely will move faster.

Students learn AI as a thinking partner, not a shortcut. They use it to explore references, generate directions, organize ideas, build presentations and improve clarity — while learning ethics, originality and human judgment.

A gentle warning.

We do not encourage copy-paste creativity. AI is a tool. Thinking remains human.

  • Prompting for research
  • Moodboard creation
  • Visual exploration
  • Storyboarding
  • Portfolio structuring
  • Presentation refinement
  • Concept testing
  • Reflection and critique support
Community

A community of curious minds.

01Weekly critique circles
02Peer reviews
03Design clubs
04Parent orientation sessions
05Mentor talks
06Alumni stories
07Design film nights
08Monthly challenges
09Public student showcases
10Online exhibitions

Students don't just attend classes. They enter a creative culture.

Live events

Experience Dezign Habitat live.

Event 01

Think Like a Designer Workshop

A 90-minute live event for students and parents.

Event 02

Design Career Orientation

For parents confused about design careers.

Event 03

Observation Walk

A guided design walk through a market, museum, metro station or neighborhood.

Event 04

Portfolio Open Day

Students show work, receive critique and understand design school expectations.

Event 05

Creative Confidence Bootcamp

A short intensive to unlock creativity and design thinking.

The founding cohort

Stories are being written.

Dezign Habitat is new, and honest about it. Our first students are just beginning their journey — their words will live here soon. The question is whether one of them is yours.

From our Students

on finding a creative voice they didn't know they had.

Arriving with cohort one

From our Parents

on watching a confused teenager become a confident maker.

Arriving with cohort one

From our Mentors

on teaching a new way of thinking, not just a syllabus.

Arriving with cohort one
Frequently asked

Everything parents and students wonder about.

Is this only for students who can draw well?+

No. Drawing helps, but design is much more than drawing. We train observation, problem-solving, imagination, communication and visual thinking.

Which exams do you prepare for?+

NID, NIFT and UCEED, with future expansion into CEED, design portfolio programs and creative career mentoring.

Is this online or offline?+

The first programs are online with live sessions, recorded support, assignments, critiques and mentor feedback.

How is this different from traditional coaching institutes?+

Traditional coaching often focuses on exam preparation. Dezign Habitat focuses on building a designer's mindset first, then preparing students for exams through structured practice.

Do parents get updates?+

Yes. Parents receive structured progress updates, orientation sessions and guidance on design careers.

Will students get a portfolio?+

Yes. Students gradually build an observation journal, project work, visual thinking sheets and portfolio-worthy explorations.

What if my child is in Class 9 or 10?+

That is a great time to begin. Early students focus on creative confidence, observation, visual thinking and design awareness.

Is AI used in the program?+

Yes, but responsibly. Students learn AI as a support tool, not as a replacement for original thinking.

What is the batch size?+

The first cohorts will be intentionally small to ensure quality feedback and personal attention.

How can a teacher join?+

Teachers and mentors can apply through the mentor application form. Selected mentors will be trained in the academy's teaching method.

Where we go from here

The future needs better thinkers.

Design entrance exams are changing. Careers are changing. AI is changing creativity. But one thing will always matter: the ability to observe deeply, think clearly and create meaningfully.

Dezign Habitat is built for students who want more than coaching. It is built for students who want to become designers.